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With Adi-flow, the first step is never the hardest — experience adidas innovation that makes every run feel effortless
Role:
Art Direction
Copywriter
Adi-Flow:
"Tread Lightly. Conquer Boldly."
ASK:
Position Adi-flow as the go-to shoe for runners seeking unmatched comfort and lightness, and make adidas for those who value high-performance innovation over hype.
INSIGHT:
When starting something new every step can feel uncertain. But with the right guidance that first step can feel weightless starting your journey with ease.
IDEA:
Get those who are looking to start their journey by giving them that boost of confidence with the emphasis on the light sensation.
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